Meet the Director: Ariel Zylbersztejn
Submitted by jewishfilm on Tue, 12/15/2009 - 18:36If you haven’t yet seen our online short film Jai (SFJFF 2005), by Ariel Zylbersztejn, you should check it out here – and you don’t need to take our word for it. In the less than two months it’s been available to watch online at SFJFF.ORG, Jai (or “Life,” as the title translates) has been viewed more than 350,000 times, has garnered almost 200 comments and received nearly 400 five-star ratings. The film is not the first project for which Mexico-based director Ariel Zylbersztejn has received acclaim. Still under 30, Zylbersztejn has already graced the pages of The New York Times and the Economist, and he’s now transforming the way Mexico’s citizens encounter film.
After recognizing that in addition to lacking the most basic of life’s necessities, Mexico’s poorest citizens didn’t have money for ever-increasingly priced movie tickets, Zylbersztejn decided to bring cinema to the masses, completely for free. In 2004, he launched Cinepop -- an organization designed to bring family movies to the public via giant inflatable screens. The project is funded via sponsorships that Zylbersztejn sells to corporate backers and social welfare agencies who then plug not only products but public service messages to a captive audience of hundreds or thousands as they watch the movie.
In the span of a few years, Ariel Zylbersztejn created a company that does something remarkable, filling an unfilled niche in contemporary Mexican life. In the near future he hopes to expand the venture to Brazil, India and China amongst other countries. Long story short, Jai is just one accomplishment of this multi-talented film director and social entrepreneur. Zylbersztejn (along with his films), is definitely one to watch.
- by Lara Boffey
- jewishfilm's blog
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Nice idea.........
Kudos to Ariel Zylbersztejn! He does not only do charity for the sake of entertainment but I think his program also educates the masses through his films.
Keep it up, man!
Good to find the film which is very nice.The decision to make it free for poor people in Mexico is a good move.Many people will be benefited from it.